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In 1993, Miller Brewing Company launched a clear beer into a market that was already collapsing. Crystal Pepsi was dying. Tab Clear had just committed corporate suicide to take it down. And Miller watched all of it happen — then launched anyway. This is the story of Miller Clear: a genuinely innovative product with a fatal identity crisis, a marketing campaign that managed to offend everyone, and a CEO whose obsession with chasing trends eventually cost him everything. Copyright Disclaimer: This video is produced for educational and informational purposes. All trademarks, brand names, and product names referenced belong to their respective owners. Historical footage, images, and archival materials are used under fair use for the purposes of commentary, criticism, and education. No copyright infringement is intended. If you are a rights holder and have concerns about content featured in this video, please contact us directly before filing a claim.