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Diversity of Nature

What does biodiversity mean to you? Scientists and conservationists often talk about the importance of biodiversity, but many of us struggle to grasp its full meaning. Biodiversity is the extraordinary variety of life on Earth—from plants and animals to genes and ecosystems— and the vital roles they play to support all life. People play an impactful role in both the destruction and protection of biodiversity, so it’s crucial for us to recognize its value – both for our own well-being and for the health of the planet. World Wildlife Fund’s PSAs “Diversity of Nature” helps to explain the meaning of biodiversity by connecting it to the diversity we see every day and highlights why it matters, and what is at risk if we don’t protect it. Learn more about biodiversity: https://www.worldwildlife.org/pages/w... Credits: Video: © Shutterstock/M_Agency/WWF; © Shutterstock/Michele_Milanese/WWF; © Shutterstock/Silverkblackstock/WWF; © Shutterstock/Aila Images/WWF; © tapui2541/Pond5; © Shutterstock/Aila Images/WWF; © Shutterstock/VN_KK/WWF; © Shutterstock/GetMyStock/WWF; © Shutterstock/Brastock/WWF; © Pexels/Cottonbro Studio; © Pexels/Tima Miroshnichenko; © blvdoneprime/Pond5; © Pexels/Cottonbro Studio; © Pexels/RDNE Stock Project; © blvdoneprime/Pond5; © Pexels/Mikhail Nilov; © OlehSlepchenko/Pond5; © Wavebreak_video/Pond5; © mclein/Pond5; © WWF-UK; © WWF-US/Rachel Stump; © RemsProd/Pond5; © Shutterstock/Andriy Nekrasov/WWF-UK; © Shutterstock/Banana Republic images/WWF; © Days Edge Productions; © Shutterstock/Nat Sumanatemeya/WWF-UK; © crbellette/Pond5; © mihtiander/Pond5; © Shutterstock/Alix Millet/WWF; © hdnaturefootage/Pond5; © Magnus Lundgren/Wild Wonders of China/WWF; © Shutterstock/VisionArt/WWF; © Pond5/BlackBoxGuild/WWF-UK; © WWF-US/Days Edge Productions; © Duke University Marine Robotics and Remote Sensing Lab. Research conducted under permit by NOAA.; © WWF-US/Story Productions; © WWF/Andy Maser Films; © andreha/Pond5; © skyshipfilms/Pond5; © Nicolas Axelrod/WWF-US; © Pexels/Arnav Kaintola; © Pexels/Antoni Shkraba; © jcdovala/Pond5; © akekrat/Pond5/WWF-US; © Shutterstock/Cinematic Storm Footage/WWF-UK; © Vnik/Pond5/WWF-US; © richcareyzim/Pond5; © KAMPUS/Pond5; © Pexels/Pavel Danilyuk; © Pexels/Tom Fisk; © Green Renaissance/WWF-UK; © Pexels/Sylvain Richoz; © Shutterstock/Petrunine world studio/WWF; © Shutterstock/Jaime Byrd/WWF; © Pexels/Artem Podrez; © Shutterstock/Martin Harvey/WWF; © Polar Films, Andres Jacobsen/WWF-US; © Pexels/Bekir Donmez; © Shutterstock/BaLL LunLa/WWF-International; © Shannon__Wild/Pond5/WWF-UK; © Shutterstock/studiaprofi/WWF-UK; © WWF; © DobraLama/Pond5; © ZenStratus/Pond5; © rabonakick9461/Pond5; © Shutterstock/Bagus Production/WWF; © Shutterstock/WWF-UK; © CalmProsStock/Pond5; © Shutterstock/Pkajak201/WWF Music: Particle Zephyr/Philip Sheppard-PRS – Audio Network © 2024 WWF. All rights reserved by World Wildlife Fund, Inc. WWF® and © 1986 Panda Symbol are owned by WWF. All rights reserved.