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In this episode, we sit down with Neil Duffy, a true titan of the esports industry and the current Chief Commercial Officer (CCO) for the Americas at OverActive Media. Neil has been a central figure in the professionalization of competitive gaming for over a decade, navigating some of the biggest corporate moves in the space. We trace Neil’s journey from the early days of WorldGaming to the landmark $10 million acquisition by Cineplex Entertainment, a deal that brought esports to the big screen for the first time . Neil shares behind-the-scenes stories from scaling the Collegiate StarLeague (CSL) to over 1,800 campuses and his role in launching the first Olympic-style eGames at the Rio 2016 Summer Olympics. We also dive into the "Platform Era" of gaming, discussing Neil’s tenure as CRO at eFuse, where he helped build a social ecosystem for 750,000+ users and managed strategic acquisitions like Esports.gg . Now at the helm of commercial strategy for elite franchises like Toronto Ultra (CDL) and MAD Lions KOI (LEC), Neil offers a masterclass on how to bridge the gap between global brands and the next generation of fans . What you will learn in this episode: The Art of the Deal: How to pitch esports to traditional giants like Cineplex and AAA publishers . The "Esports Winter" Reality: Why current market corrections are creating a more sustainable future for the industry . Building Global Brands: Managing multilingual content and regional strategies for teams across North America, Europe, and LATAM . The Future of Talent: How the collegiate scene continues to be the bedrock of the entire ecosystem. Whether you are a brand looking to enter the space or an entrepreneur building the next big thing, this conversation is a roadmap to the business side of the digital arena.