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What is Performance marketing Vs. General Ads. How it is created & evaluated. How CPA & ROAS calculated and executed step by step from a Digital Marketing Consultant perspective. This video discusses: ~ What is Performance Marketing in real businesses ~ What types of conversions actually matter for performance evaluation ~ Why traditional advertising fails in accountability compared to performance marketing ~ How CPA and ROAS are interpreted for decision-making (not just calculated) ~ A strategic framework used to execute performance marketing campaigns ~ Campaign types typically used in performance-driven ecosystems ~ How a performance-focused Google Ads campaign is structured at a strategic level This video is intended for: ~ Business owners evaluating paid media performance ~ Marketing professionals responsible for ROI and revenue ~ Founders working with agencies or internal teams ~ Digital marketers transitioning into performance-driven roles ~ Clear Consultant Positioning Line Jump on sections:- 00:00 What Performance Marketing Really Means 01:03 Conversion Types Used in Performance Marketing 02:00 Traditional Advertising vs Performance Marketing 05:51 How CPA and ROAS Are Evaluated 13:15 Performance Marketing Execution Framework 14:24 Common Campaign Types in Performance Marketing 17:22 Google Ads Campaign Structure for Performance To Learn Advanced Digital Marketing, Visit the page:- https://anchalsharma.in/digital-marke... Connect with me: Website: https://anchalsharma.in Instagram: / anchaldigital Facebook: / digitalanchal LinkedIn: / anchalsharma22 Subscribe to the channel for consistent, no-fluff digital marketing guidance. Like, share, and comment if this video helped you.