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Costco isn’t the same store it used to be — and many Americans over 55 are starting to notice. For millions of shoppers, Costco is more than just a warehouse store. It’s where we buy groceries, prescriptions, household essentials, and everyday necessities. But behind the low prices and familiar brands, some big changes are happening — quietly. In this video, we pull back the curtain and reveal 15 Costco secrets Americans need to know before their next shopping trip. From hidden price tag codes and shrinking package sizes to return policy changes, pharmacy updates, and the truth behind “too good to be true” deals, this is the information Costco doesn’t advertise. This isn’t about bashing Costco. It’s about helping you become a smarter, more informed shopper, especially if you’re over 55 and want to stretch every dollar, avoid frustration, and get real value for your money. In this video, you’ll learn: How to read Costco’s secret price tag codes Which products aren’t the bargains they appear to be What’s really happening with shrinkflation and package downsizing Changes to membership fees, returns, and self-checkout Which Costco departments still offer real value Shopping strategies that can save you money, time, and stress If you’re tired of surprise “out of stock” signs, shrinking packages, confusing checkout changes, or wondering whether Costco is still worth it, this video is for you. 👉 Stick around to the end for practical tips that can help you shop smarter on every Costco trip. If you found this helpful, please like the video, subscribe, and let us know in the comments: What’s your best Costco shopping tip — or what should we investigate next? Thanks for watching, and remember: Read the label. Ask questions. And don’t let marketing decide how you spend your money.