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In this Snowflake Summit 2025 interview, Denise Persson CMO of Snowflake, and Mike Gannon, CRO of Snowflake, join theCUBE’s Dave Vellante and John Furrier for a fast-moving discussion on how the AI Data Cloud is reshaping go-to-market strategies. Broadcasting live from the show floor, they explain why Snowflake sees itself as the connective tissue for AI-driven innovation, data collaboration and operational efficiency across the enterprise. Persson shares an inside look at Snowflake’s AI-driven playbook: using first-party data to personalize every customer touchpoint, optimize campaigns in real time and predict future demand. She outlines initiatives such as the Silicon Valley AI Hub, a $200 million Startup Accelerator and a $20 million global upskilling program – each designed to expand the AI talent pool and fuel the next wave of Snowflake-built applications. Gannon details how Snowflake’s sales organization runs “Snowflake on Snowflake,” harnessing Cortex AI to surface insights that shorten deal cycles and quantify ROI for customers exploring gen AI. He discusses guiding enterprises through data governance and model explainability, plus activating a partner ecosystem that delivers thousands of AI solutions – leveraging open standards, zero-copy sharing and multi-cloud support to keep trust and control intact. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE’s wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Intro 00:06 - Welcoming the Future: An Introduction to AI's Impact on Marketing Events 02:57 - Strategic Synergies: Maximizing Intelligence and Partnerships 06:57 - Strategic AI Solutions for Vertical Market Challenges 10:06 - Optimizing Sales and Development: Best Practices for AI and Snowflake 14:05 - Strategic Collaboration and Investment Roadmap for Future Growth 17:13 - Future Horizons: Snowflake Summit 2026, Olympics 2028, and Final Thoughts #theCUBE #SnowflakeSummit #Snowflake #AIDataCloud #EnterpriseAI #DataCollaboration