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In today's episode of Social Media Wednesday, Sarah Giometti of Provaro Marketing and I will discuss 9 tips that you can start using today to increase your following on Twitter. Subscribe: http://www.youtube.com/subscription_c... Ryan Perry founded SBS in 2009 to help small business owners increase sales using video via Google search. http://www.simplebizsupport.com / simpbizsupport / simpbizsupport https://plus.google.com/u/0/b/1079249... / simplebizsupport Sarah Giometti: http://provaromarketing.com Good morning internet fans. Ryan Perry. Simple Biz Support. Today is Wednesday October 28th. It's amazing. November's almost here. It is Wednesday, therefore it's Social Media Wednesday, and therefore I do have Sarah Giometti with Provaro Marketing. Good Morning, Sarah! Sarah Giometti: Good morning, Ryan. How are you? RP: I am doing good. There is wet stuff outside. I don't know what this wet stuff is. I haven't seen it for... I don't know. How long? But apparently somebody left a sprinkler head on or something because the streets are wet, there sidewalks are wet. It's crazy. SG: Yeah. I think just enough for it to... Of course, it's too early in the morning for me to think. Evaporate. There we go. Just enough for it to all to evaporate. RP: Yes. Which is fine. For those that don't know, we're in northern California. We're pushing a four year drought now. Something like that. Any little bit of moisture, we get excited these days. SG: Well maybe it's because we're hoping it means we're going to get a bunch this winter. If we get it, every little bit helps. But if it's rain now at the end of October, which is not our normal rainy season... RP: Yeah, I just saw a thing yesterday. Yosemite posted it on Facebook that Death Valley got like three inches in a few hours. It's like a thousand year storm for them and it just wiped the place out because they don't get rain like that and just the mud slides and just crazy, crazy. We could probably talk about weather all day because rain is that exciting to us in California. However, people may be more excited about how to grow their following on Twitter. We've actually got nine tips that we're going to give you today to help you grow your Twitter base and what's really amazing, and I'm going to give away one of the tips, and that is if you just actually post content on a regular basis, people will follow you. And I find that really amazing but it does work. It's really that simple. SG: Yeah, it really is and that's one of the nine tips. So we're going to start even more basic than that. Fill out your profile. RP: I can't leave my egg? I can't just change the egg or leave the egg up there and have a generic background? SG: No. No. So if other people see your profile photo as the generic egg photo, they assume a] you're not involved and you don't care about your Twitter account or any of your followers. Or b] you are a troll and/or spam and/or a fake account. So you must have a profile photo. Now, I have two Twitter accounts that I manage. One for my business, one for me. My business profile photo is my logo. My personal one is my professional headshot. So those are pretty much the only two options you should do as a business owner is pick one or the other. If you are your brand, it's okay to use your headshot. I know Ryan's is him. He's chosen to use him as his brand and run one Twitter account whereas I separated the two. So do what you think is best for your brand and your business, but definitely make sure you have a recognizable profile photo. Then you also need to make sure you have the banner and it's branded properly with the proper message and image and colors and your logo. Especially if you use your headshot for you profile photo. You want to make sure your logo is up there and make sure your website's there, your bio is there, information about your company. 'Cause people might look at that, most likely would look at that before they follow you. RP: I think that's a really important one because I know I get a lot of people that follow me daily now because I'm very active on Twitter. And when I say very active, I use some automation tools. So my very active is also very efficient and the very first thing I do, I look at the image and then I look at their description. And if it's not relevant, I will... I'll send them a thank you for following me, but I will not follow them back. ~-~~-~~~-~~-~ Please watch: "Small Business Marketing Tip: Are Yelp Ads Worth It? 💲💲" • Small Business Marketing Tip: Are Yelp Ads... ~-~~-~~~-~~-~