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#StoryUntoldZW #SmartZhet #TonderaiAdam Founder and Brand Strategy for SmartZhet Sneaker Laundry, Cultural Curator Adam started a sneaker cleaning and shoe care business in early December 2018. Unconventional and controversial as it was at the time, he has managed to keep the SmartZhet brand synonymous with a trailblazer, hustler mentality, from the street corner to a corner office demeanor which has their roots embedded deep in His/Hers Infinity Power Helping Oppressed People (HIP HOP). Unrivalled in Zimbabwe. Adam’s flagship store in Harare offers a drop-off shoe cleaning service, which has spruced up more than +10 000 pairs of kicks. HOW CAN YOU SUPPORT THE STORY UNTOLD? Become a channel member ($5/month) - https://www.buymeacoffee.com/thestory... Innbucks (Farai Mudzingwa) - +2637785573225 EcoCash (Farai Mudzingwa) - +2637785573225 For more updates, follow us on; Facebook: / the-story-untold-zw-11276619771312 Instagram: / thestoryuntoldzw TikTok: https://vm.tiktok.com/ZMdyt92v4/ YouTube: / thestoryuntoldzw Blog posts, Story Untold Podcast & more https://linktr.ee/thestoryuntoldzw Gear; Camera 1 (Samsung Galaxy Note 10) - Camera 2 (Samsung Galaxy S10e) - Microphone: Boya BY-M1DM - Timestamps: Intro: 0:00 Establishing SmartZhet: 0:23 First pair 6:24 Why SmartZhet had to be formal 11:16 What the guys cleaning shoes by the corner miss 12:53 Shoe cleaners by the corner - is that a sustainable model? 14:01 Why would I clean shoes for so much money? 22:49 "Our shop is like a gallery" 24:19 Difference between social media customers and word of mouth customers 26:44 We've cleaned more than 10,000 pairs of shoes 29:22 "One social media influencer changed the trajectory of my business" 30:06 Deciding to leave my job 39:42 2018 Economic crisis 43:06 Lessons from corporate 48:12 A day after I quit my job COVID lockdown was announced 56:21 #Zimbabweanentrepreneurs #entrepreneurs #zimentrepreneurs #entrepreneurship #zimcreatives #zimcontent #zimcontentcreators #UntoldStoriesZW #UntoldStoryZW #Zimbabwepodcast #zimbabwepodcasts #tonderaiadam #smartzhet #sneakercleaning #zimbabwesneakerheads #sneakerheadszimbabwe