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If you’re still writing white papers and ebooks from a blank page — or worse, from a blank chatbot — you’re doing it the hard way. In today’s Apply AI, I’m showing you how to use Claude Projects to build structured AI content systems that produce premium, enterprise-grade assets on demand. We cover: Why generic chatbot prompting leads to inconsistent, “AI-ish” output The two pillars of customization: behavior + knowledge How to design a structured interaction workflow How to standardize content types (buyer’s guides, reports, executive briefs, etc.) What to upload into your project knowledge base How to enforce quality standards, compliance, and brand voice Why this approach eliminates variability across your team This isn’t about writing better prompts. It’s about building a calibrated content engine. Once you configure Claude properly, you stop drafting from scratch — and start operating a system that produces refined, on-brand premium content every time. If you’re serious about scaling high-quality content with AI, this is how you do it. -------------------- Join the discussions of this video on my TikTok: / aeyespybywinsome Subscribe to AEyespy for daily AI updates - https://winsomemarketing.com/ai-in-ma... Get my fave prompt pack, b/c the best way to get sharp at AI is to p-l-a-y - https://www.academyofcontinuingeducat... -------------------- Check out my LinkedIn newsletter: / oh-joy-7015675136003481601 SAY HEY ON SOCIAL 💙Instagram: / joywriteryouell 💚LinkedIn: / joy-youell-a3b1279b 💜Pinterest: / academyofcontinuingeducation 🐦X: https://x.com/thisisjoyyouell