In-Store Demo Campaigns 101 скачать в хорошем качестве

In-Store Demo Campaigns 101

Everything you have ever wanted to know about how to launch an in-store sampling campaign. Whether you want to run 1 demo or 100, this webinar will go over everything needed to make it happen. We’ll be going over all the steps from prep to recaps and all the parts in-between! You'll walk away having learned all stages of preparation for launching a demo campaign of any size whether they are running it in-house or outsourcing from planning to post-execution. David Heiser, Co-Founder at Grassroots: Having worked in the natural industry for over a decade and having been raised in a world of CPG items, David knows his was around a store inside and out! Fun fact, it all started with demos and a job at Ralph’s which eventually led him deeper into the world of retail food and beverage! Bridget Aragon, Founder at Grassroots: With experience in film, media, and CPG, Bridget is interested in all things food and beverage from design to marketing. Bridget began her journey doing demos and event staffing for various brands and now handles running operations of a national team of brand representatives! Grassroots Marketing is a full-service field marketing agency covering all needs from in-store demos to event staffing to spot checks or merchandising. We support your brand in store and work to put more cans in more hands and products in shopping carts! About Startup CPG Startup CPG is the national network for emerging brands working toward a better food system. If you're not already in our 18K+ person Slack channel, you're missing out! Join today. Instagram: @startupcpg