What are the Benefits of Pricing Transparency? скачать в хорошем качестве

What are the Benefits of Pricing Transparency?

Visit our site: https://digitalstoryteller.io/ Give us a follow on social! ⬇️ Facebook:   / digitalstoryteller.io   LinkedIn: www.linkedin.com/company/digitalstoryteller Instagram:   / digitalstoryteller.io   Twitter:   / digitalstory_io   So, as a business owner, the question about pricing always comes up. There’s no way around it. We recognize, however, that there are many reasons why you might be scared to openly talk about your pricing. Regardless of what your fears are, as a business owner, you need to be willing to discuss your pricing—out in the open. Our philosophy here at Digital Storyteller is to tell your prospects and/or your clients how much you charge. The fact of the matter is that they’re going to find out anyway. There are many benefits to being open about the pricing of your products and/or services. Did you know that when a business voluntarily discloses its costs—regardless of what they might be—the prospect is more attracted to the brand? Why? Because pricing transparency builds trust. Ask yourself: How transparent is my business? Be honest. If you were a prospect in your target demographic, who stumbled onto your site, would you be happy with the level of transparency there is (or lack of)? Or, as a result, would you start to look elsewhere for your product or service? Did you know that, according to a recent survey, 86% of small and mid-sized businesses (SMBs) felt that a clear statement of pricing or costs was very or extremely important? Moreover, 38% of SMBs felt it difficult to build trust without pricing transparency. We know, it’s not always possible to give a flat-out number as far as your services go. There’s a lot that can factor into what you charge. At the very least, however, provide a range. Create articles and landing pages that explain to your prospects, “Even though we can’t give you an exact number, these are the factors that go into what we charge for our services. Here’s what XYZ clients typically pay for XYZ services.” So, be transparent, it builds trust.