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Gone are the days of AI just writing copy. Now, with the advancements of agentic LLMs, it’s running campaigns. In this Tech Talks episode, Ken Brook (Ad Prompt AI) shares how incentivized LLMs, agentic advertising, and decentralized infrastructure are changing how small businesses buy media, measure ROI, and protect trust online. We dive into web1–web3, ad fraud, bots, privacy, and what marketing leaders should actually do with AI right now. You’ll hear real stories from LA to Boise, why 95% of AI pilots never touch the P&L, and how AI agents can act like a full-stack marketing team for local businesses, without the $6K/month agency retainer. CHAPTERS 00:00 – Cold open, intros & Boise connections 01:31 – Ken’s early startup grind: Craigslist gigs, Sinvara, and social analytics 05:23 – From LA to Boise: culture shock, community, and why he moved 07:10 – What marketing really is: storytelling, hearts & minds, and brand loyalty 12:22 – Web1 → Web2 → Web3: how the internet and value capture evolved 14:18 – Bitcoin, blockchains & why Ken saw an opportunity in advertising 16:00 – What are incentivized LLMs? Rewards, penalties & reputation for AI agents 21:05 – Inside Ad Prompt AI: AI-native agents as your small business marketing team 26:05 – The real struggle of SMB marketing (and why “my niece runs our socials” fails) 30:33 – AI vs manual research: 100-page decks in minutes instead of weeks 36:33 – Agentic protocols & the push for new, open standards in ad-tech 42:17 – How AI is changing marketing from top to bottom (including SEO/AIO) 45:16 – Choosing AI tools: avoiding hype and focusing on real outcomes 47:42 – Measuring ROI: making sure your AI isn’t just “marketing theater” 48:49 – Ad Prompt AI roadmap: Ad Chain, Ad Token & go-to-market timing 49:59 – Where CMOs should start with AI in marketing (first real ROI wins) 52:26 – Trust, privacy & why we can’t just hand the keys to AI 57:40 – Programmatic ads, auctions & how your data fuels targeting 59:26 – GPT Atlas, tracking, and how much AI can really know about you 01:03:00 – Humans vs AI evolution: mental health, learning, and critical thinking 01:06:23 – Ken’s advice: invest in people, relationships & doing the hard learning 01:08:00 – Favorite AI tools & how he uses them day-to-day 01:09:24 – Funniest AI tools & a lighthearted close #AIMarketing #AdTech #Web3 #SmallBusinessMarketing #BoiseTech #AgenticAI #Blockchain #TechTalks #InTimeTec To learn more about who we are, what we do, and how we do it, visit our website at https://www.intimetec.com. SUBSCRIBE to the In Time Tec YouTube channel: / @intimeteccreatingabundance Follow @InTimeTec Linkedin: / in-time-tec Facebook: / intimetec Instagram: / intimetec_ We are a global software services company that partners with our clients to provide access to talent, enable innovation, and deliver immediate ROI.