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Sales and marketing for Software and SaaS companies is evolving quickly. The teams performing best are adapting how they think about growth, visibility, and execution. This Live Session shares what I am seeing work in the market right now and the patterns shaping successful go-to-market strategies for 2026. In this live session, you will learn: How Software and SaaS companies are using AI as a leverage tool to increase output and results without adding headcount or unnecessary complexity How leading teams are building visibility that creates demand, trust, and inbound opportunities How go-to-market strategies are becoming simpler, more focused, and easier to execute consistently How high performing sales teams are protecting their IP while guiding buyers through a clear and effective sales process I'll be sharing the sales framework that has won over $100M in Software and technology sales Designed for modern buyers and built for long-term growth You will leave this session with clarity around where to focus in 2026, how strong teams are aligning sales and marketing, and how to execute with confidence over the next 12 months. This session is for you if: *You lead a Software or SaaS business in the $5–20M range and are responsible for growth *You want a clearer, more predictable approach to pipeline and revenue *You understand the importance of visibility and want to apply it strategically *You want sales and marketing to feel aligned, intentional, and sustainable This session is built on real-world experience working with Software and SaaS companies navigating growth in a more competitive market. If you are responsible for growth and want practical insight into what works now and what will matter in 2026, this session is designed for you.