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In this episode of Lead Human, Tim Spengler and Jack Myers talk with Will Ferguson – a marketing leader, and Ethics Commissioner for the town of Fairfield, Connecticut – about how service, values, and accountability translate from Afghanistan to the boardroom. Will shares what he's learned about building teams inside huge systems, why he went back for his MBA a decade after undergrad, and how he thinks about talent and education in today’s tech-driven world. They also dig into: What “purpose-driven values” look like inside data- and AI-obsessed companies How he approaches ethics in local government and in business decisions Why the name “Razorfish” is a surprisingly good metaphor for modern leadership If you care about leadership, service, or keeping your values intact in a world of dashboards and algorithms, this conversation is a grounded, human perspective you’ll want to hear. Lead Human is hosted by Jack Myers & Tim Spengler, in association with Acast, and produced by Wondir Studios (Desta Wondirad). 00:00 Local TV, politics & the Super Bowl cold open 02:22 Sinclair, Kid Rock and the power of local stations 07:34 “Greetings, humans” – Lead Human show intro 08:06 Meet Will Ferguson – veteran, marketer, ethics commissioner 09:39 Grounding question: who are you as a human? 12:12 Military background & lessons from serving in uniform 14:38 Why Will went back for his MBA ten years later 16:42 Building modern teams – what he looks for today 21:30 Working with Afghan partners & the human side of war 23:42 How the military gives back value to society and culture 28:23 Purpose-driven values in a data & AI-driven business world 31:10 Ethics, public service & the Fairfield ethics commission 34:42 What a “razorfish” actually is – and why the name matters 37:25 Final thoughts on leading with values in complex systems 38:05 Outro – subscribe and join the Lead Human movement