Sony Lost $7 Billion. Then Raised Prices. скачать в хорошем качестве

Sony Lost $7 Billion. Then Raised Prices.

Competing on price is the slowest way to go bankrupt and the fastest way to kill your brand. Sony's TV division was profitable for 30 straight years before the price war. One strategic mistake wiped out three decades of dominance in under eight years. Samsung and LG spent over $40 billion combined on display R&D between 2000-2012. Sony was fighting a cost war against companies that owned the factory floor. After Hirai's pivot, Sony's TV division didn't just survive. By 2020, Bravia commanded over 45% of the premium 4K TV market while selling fewer total units than Samsung. Price cuts train your customers to never pay full price again. Studies show it takes 3-5 years of consistent premium positioning to undo the damage of even one year of heavy discounting. The brands that outlast price wars (Apple, Dyson, Sony post-2014) all follow the same pattern. They remove the cheapest option first, not the most expensive one. #pricingstrategy #brandpositioning #businessstrategy