Kindra Hall | Author | Storytelling Keynote Speaker | Strategic Storytelling скачать в хорошем качестве

Kindra Hall | Author | Storytelling Keynote Speaker | Strategic Storytelling

Keynote Speaking: https://www.kindrahall.com/speaking About Kindra Hall: https://kindrahall.com/about -------------------------------------------------------------------- Kindra knows the challenges executives, top performers and brands experience as they try to capture attention in a crowded marketplace. Kindra is former Vice President of Sales for a multi-million dollar enterprise, national champion storyteller, 2014 Storytelling World Award recipient, a former board member of the National Storytelling Network, and she earned her Master’s Degree in Organizational Communication and Management conducting original research that examined the role of storytelling in organizational socialization. Kindra has been seen in Glamour Magazine, Success Magazine and Entrepreneur.com and has worked with innovative brands like ConAgra, Stryker and Rodan & Fields to use the irresistible power of storytelling to capture attention and connect in a distracted marketplace. Kindra has become a conference favorite for her clients who invite her back for consecutive annual events. Her presentations include revealing research, eye-opening case studies and, of course, stories attendees will remember and retell long after the event ends. Audiences leave inspired and motivated to apply Kindra’s actionable content. The Irresistible Power of Strategic Storytelling Keynote The shift from a transactional economy to a connected one has people scrambling; when surveyed, companies admit they believe a substantial portion of their revenue is under threat as a result. Businesses, brands, sales forces, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with customers who expect more. Is there a secret weapon? A silver bullet to humanize and connect? Yes. The answer is strategic storytelling. The problem? In its rapid rise in popularity, “storytelling” has been reduced to unactionable jargon. Everyday businesses and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack storytelling skill. Until now. LEARNING OBJECTIVES • Understand the psychology behind strategic storytelling — to fully take advantage of it. • Gain clarity on what a story actually is — a nuance lost in the sensationalism of the word. • Learn how to access the unlimited supply of stories within each brand and/or individual. • Discover the biggest storytelling mistake and how to avoid it. • Breakdown the 3 Step Storytelling Process. • Study the anatomy of a fail-proof story for maximum impact. • Determine the many opportunities for telling the stories for results. Transcript (partial) ----------------------------- There's a thing within each of us, every brand, every individual. I see it, a force. One that can actually express your uniqueness, what makes you great. One that draws others in, develops trust, deepens relationships. It is the ultimate influencer. From where you sit, it's hard to see, and so it lies dormant. My job? Changing that so you can harness this untapped power to turn your attention to the one thing that will make you and your people irresistible. Now the most exciting thing about what I get to do is I get to teach normal, every day people that they can be this memorable, they can be this influential, this compelling, this effective, by simply tapping into something that already exists within them. The truth is, for any one of you who wants your voice to be heard, who wants to make your difference in the world, you don't have to look all around. You don't have to look at your best friends. You just have to look at the stories that are already within you. And I promise you they are there, and today, I am going to teach you how you can find them and use them to make your voice be heard and grow your business to new heights. How does that sound? Okay, okay! Organizations, and individuals who are in those organizations, are under a lot of pressure these days to stand out, to make more genuine, authentic connections with the people within their teams, with the customers that they serve. And we try to find all of these different ways, infographics, PowerPoints, to connect with the various audiences that we have to serve. What ends up happening is, when the stakes are highest, we end up saying more words instead of using the thing that actually makes the most difference, and that is stories. Why does storytelling working so well?