#9.Uh-oh brand damage: what to do when your brand turns to sh*t скачать в хорошем качестве

#9.Uh-oh brand damage: what to do when your brand turns to sh*t

‘Brand damage’ Is A real risk for all business owners. Top reputation management experts Reveal how you can prepare for crisis, What to do to protect your brand, and Why It’s So Important. Guest Bios: Jon Michail (  / )–   brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) Sam Wilkinson (  / samuelawilkinson  ) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com) What to listen out for: 2.06 The UK ‘KFC chicken crisis’ brand damage case study 9.15 What is brand damage in every day language 11.36 How brand damage manifests online & hurts businesses 15.11 The causes of brand damage that all businesses should look at for 17.43 The danger of Google to brands as a permanent online record 20.42 Why having zero social media presence is a huge business risk to companies and business owners 21.48 Real-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld 23.30 How the ‘me too’ movement has changed everything for brands 25.29 The positive example of QBE insurance as a brand damage case study 27.06 The importance of having a ‘crisis management plan’ in place 31.33 NERD SUPER POWER – recurring segment 34.05 The concept of reputational credit & why it’ so important 36.18 How to deal with bad Google reviews for your business 41.16 The impact of brand damage on culture and the ability to attract good talent 46.34 NERD UNDER PRESSURE – recurring segment