Tools of the Trade: All-access Review of Thrive Leads скачать в хорошем качестве

Tools of the Trade: All-access Review of Thrive Leads

Email capture is a very important part of our online marketing strategy. While it’s easy to just focus on ”free” traffic from SEO, we don’t want to sleep on email marketing. (Read full article - https://goo.gl/ebi7pN) Yes, it's great to get "free" traffic, and I believe in it wholeheartedly. I've done case studies and talked about it a lot. SEO is still my main source of traffic to this website. But for my other website that's just getting off the ground in terms of SEO, email is actually the major traffic source. For example, our PPC Mastery Course website gets more traffic from email than organic search. While SEO has a higher celling on the amount of traffic you can get, but until you get organic traffic up and running, you should definitely not sleep on email. It can be a major source of traffic for your website. Email is a renewable resource Another great thing about email as a traffic source is that it's a renewable resource. It is renewable because you can keep on emailing a person. And they might click thru for years to come. They are the traffic source that keeps coming back over and over again. Generally speaking, organic search is a one-off relationship. But email marketing is the opposite of that. Email marketing is something that happens over and over again. You get to build 1-to-1 relationships with people through email that couldn't happen with organic search traffic. And as the relationship progresses, they might go from a prospect to a customer. Email is a renewable resource and it all starts with email capture. The aim is to convert your organic search traffic into email addresses. And with that you can form and further the relationship. Here's a post on this topic, it is about getting more leads from existing traffic. 2-step process to capture lead For us, capturing leads consisting of 2 simple steps. Step 1 a download button. A download button is an invitation for people to download your lead magnet. We display it prominently on the page. Step 2 is a lead capture mechanism. This mechanism is usually in the form of a popup. After clicking on the download button, the popup appears about prompts for the email address (and usually the visitor's name). The results of this 2-step lead capturing process have been tremendous. On pages that we have them displayed, we have well over 50% of people who viewed the popup to give us their email addresses. This simple process has lead to thousands upon thousands of email addresses entering our ecosystem. We have approximately 25% of people coming in through organic search that end up giving us their email addresses. So that's a 25% conversion rate from organic search to email addresses.  What's amazing about email addresses is that we have the permission to email those people over and over again with our content and build relationships with them. This process definitely works and we have numbers to prove it. Upgrading technology stack Until now, we've continued to use this same strategy, but we've upgraded our technology stack. It used to be a combination of Google Analytics, LeadPages and ActiveCampaign. But now, we use Google Analytics, Thrive Leads and Drip. We've talked about why we made the switch to Drip, and we'll now talk about why we made the switch to Thrive Leads. 4 reasons why we switched to Thrive Leads So, here are the main reasons why we made the switch from LeadPages to Thrive Leads. 1. More control over presentation and integration We like that we can edit and customize the look and feel of the lead capturing mechanism. From a style perspective, it is extremely flexible. We can use the variety of templates available or customize them to our needs. As we're building lead capture processes on different websites, having this ability to customize really helped us to streamline and adapt them for different brands. 2. Native integration with WordPress All our websites are built on top of WordPress. Thrive Leads is a WordPress plugin that's specifically built for this platform. With this native integration, the lead capture mechanisms are built within WordPress. That also means that there's a dashboard in WordPress itself. This dashboard shows us how our lead capture mechanisms are performing. We don't need to rely on other systems or softwares to make things work. 3. Favorable pricing Thrive Leads is part of the suite of plugins, and which together is called Thrive Themes. We got Thrive Leads as part of a subscription to Thrive Theme. We use some other plugins from the suite as well, so the pricing works out well. 4. Because we love the Thrive Suite And because we love the suite of plugins in Thrive Themes, it's just an extra nice bonus that we find so much use in this particular plugin. They've really worked well for us. Let’s take a look inside Thrive Leads. (Read full article - https://goo.gl/ebi7pN)