SaaS Metrics 101 Ep. 4: Logo Churn Rate (Monthly) скачать в хорошем качестве

SaaS Metrics 101 Ep. 4: Logo Churn Rate (Monthly)

Learn how to calculate logo churn rate accurately for your SaaS business! This comprehensive guide covers the most requested topic in SaaS Metrics 101 - understanding what logo churn rate really is, where the data comes from, and how to build reliable calculations. 🎯 What You'll Learn: The correct logo churn rate formula and why it matters 3 data sources for churn calculation (and their pros/cons) Why cash flow data creates false churn signals How revenue schedules distort your metrics with "phantom months" The operational MRR approach that delivers accurate results Step-by-step Excel tutorial for churn calculations Python automation scripts for advanced users Why Salesforce struggles with churn reporting aggregations ⏰ Timestamps: 00:00 - Introduction to Logo Churn Rate 01:00 - Data Sources: Cash Flow vs Revenue Schedules vs MRR Events 02:49 - Why Cash Flow Data Fails 03:24 - Revenue Schedule Problems 04:11 - Operational MRR Solution 05:59 - Calculating Logo Churn Rate 08:30 - Excel Tutorial: Building Churn Reports 13:56 - Python Implementation 15:54 - Key Takeaways & Next Steps 🔑 Key Takeaways: ✅ Logo churn rate = Churned companies ÷ Prior month active companies ✅ Exclude new bookings from denominator ✅ Clean operational MRR data is essential ✅ Payment failures create false churn in cash flow data ✅ Daily proration in revenue schedules adds extra months ✅ Analytics platforms better suited than Salesforce for complex aggregations 📊 Perfect For: Revenue Operations professionals Finance teams tracking SaaS metrics SaaS CEOs needing accurate business intelligence Data analysts working with subscription models Anyone struggling with inconsistent churn reporting 🎁 Free Resources: Get my comprehensive ebook on building clean MRR datasets in Salesforce - it covers the foundational architecture you need for accurate SaaS metrics reporting. 📘 Free eBook: https://www.brendanmcdonald.co/resour... 💬 Work With Me: Need help implementing these concepts in your business? Book a strategy call using my Calendly link below. I help SaaS companies build bulletproof revenue operations and reporting systems. 📆 Calendly Link: https://calendly.com/brendan-mcdonald... 🔔 Subscribe for more SaaS Metrics 101 content! 👍 Like if this helped clarify churn calculations 💬 Comment with your biggest churn tracking challenges #SaaS #ChurnRate #SaaSMetrics #RevenueOperations #DataAnalytics #Salesforce #MRR #BusinessIntelligence #SubscriptionMetrics #DataScience