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Explore the critical issue of meaningless measurements as a global problem in this video, presented by the Interaction Design Foundation (IxDF). Don Norman delves into the pervasive issue of relying on quantifiable data to understand complex phenomena, a practice that often leads to misleading conclusions and decisions. By dissecting the misconception that everything of value can be measured, Norman challenges the legacy of Lord Kelvin's famous quote on measurement and understanding within the physical sciences, emphasizing its misapplication in social sciences and economics. This video highlights why we measure meaningless things and the dangers of equating qualitative aspects of life, such as well-being, education quality, and environmental health, with arbitrary numerical values. Norman argues that the obsession with quantifying everything, from the value of a human life to a country's worth based solely on GDP, overlooks the negative impacts of such actions, including pollution and societal harm. He advocates for a shift towards measurements that truly reflect the quality of life and contribute to designing for a better world. Join us as Don Norman, a leading figure in UX design and sustainable design, provides insights into why we can't measure everything and why attempting to do so can exacerbate global issues. This video is a call to action for designers, policymakers, and individuals alike to reconsider what we measure and how those measurements influence our decisions towards creating a more sustainable and better world. Whether you're involved in UX design, sustainability, or simply interested in understanding the implications of meaningless measurements, this video offers a profound perspective on how to approach global problems with more meaningful, qualitative assessments. Discover how shifting our focus from quantifiable metrics to values that genuinely enhance life can pave the way for more responsible and effective solutions in design and beyond. 🔗 Want to learn more about Sustainable Design before taking our full course? Then learn more for free on our always-updated UX / UI design glossary at: https://ixdf.io/sustainable-design-yt-vd 🔗 Join us to take the “Design for a Better World with Don Norman” online course. Make a concrete step forward in your career path today: https://ixdf.io/design-for-a-better-w... 🔗 Want to learn more? Become a member of the Interaction Design Foundation: https://ixdf.io/join-yt-vd Find us on social media: 🤳 Instagram: https://ixdf.io/instagram-yt-vd 👥 Facebook: https://ixdf.io/facebook-yt-vd 🐦 Twitter: https://ixdf.io/twitter-x-yt-vd 💼 LinkedIn: https://ixdf.io/linkedin-yt-vd 📝 IxDF Blog: https://ixdf.io/blog-yt-vd 🚅 IxDF Masterclasses: https://ixdf.io/master-classes-yt-vd ✈️ IxDF Courses: https://ixdf.io/courses-yt-vd 🛠️ If you have any questions about IxDF - contact: [email protected]