EP346 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman скачать в хорошем качестве

EP346 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman

In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony discusses the importance of building trust with clients, navigating client relationships, and the significance of agency consistency. He emphasizes the need for professionals to find the right fit in their careers and the importance of allowing mistakes as a part of the learning process. The conversation also touches on the role of AI in PPC and predictions for its future in advertising. Takeaways: • Establishing trust with clients is crucial for success. • Mistakes in PPC are inevitable and can lead to growth. • It's important to protect clients from scams while being open to new ideas. • Finding the right fit in a job is essential for happiness. • Agency consistency in managing accounts is key to success. • Allowing team members to make mistakes fosters a learning environment. • AI is becoming increasingly integrated into PPC strategies. • Communication is vital in client-agency relationships. • Understanding the fundamentals of PPC is essential for success. • Every mistake can lead to valuable lessons and future success. Chapters 00:00 Introduction to Anthony Higman 02:30 Anthony's Journey in Digital Marketing 05:35 The Importance of Learning from Mistakes 06:07 Building Trust with Clients 10:52 Navigating Client Relationships and Scams 12:25 The Challenge of Client Education 15:15 Agency Dynamics and Competition 19:38 Lessons from a Past Job Experience 23:53 Navigating Client Relationships and Agency Dynamics 27:28 Finding the Right Fit: Employer-Employee Alignment 29:50 Learning from Mistakes: The Value of F-ups 33:35 Creating a Culture of Learning from Mistakes 35:49 AI in Advertising: Opportunities and Pitfalls 41:39 The Future of AI in Google Ads Follow Anthony on LinkedIn (  / anthony-higman-a3656a46  ) and Twitter (https://x.com/AnthonyHigman) PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠ (https://ppc.live) , February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (  / ppcliveuk  ) Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (  / ppcliveuk  ) Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/