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In this episode of the Good Human Company podcast, Kevin Coppins and Christopher Hudson from Archtis (now Spirion) join our host, Matt Wheeler, for a real, grounded conversation about what actually shapes company culture. Together, they unpack why clearly defined core values aren’t just words on a wall—and how they directly influence behavior, alignment, and long-term growth. Kevin and Christopher introduce the idea of “sparks” as a core value: recognizing the people who inspire others, elevate their teams, and create momentum across the organization. Kevin also shares how Archtis puts values into action through intentional employee recognition and awards, reinforcing the behaviors they want to see more of and building a workplace where people feel seen, motivated, and connected. If you care about culture, recognition, and building companies where good humans thrive, this conversation is for you. 👉 Don’t forget to like, subscribe, and follow along for more conversations about leadership, culture, and what it really takes to build a great company.