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Events are more than just great experiences—they’re powerful business tools. In this episode, we explore how adopting a CEO mindset can elevate your event strategy. From lean planning and clear ownership to budget-driven decisions and scalable processes, we share practical ways event professionals can run smarter, more strategic events. Whether you’re planning your first large-scale event or refining your internal processes, this episode is packed with tangible takeaways to help you treat your events like a business. SHOW NOTES: Register for the 2025 Better Events Conference ( In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/... Learn more about the conference: https://bettereventspod.com/conference Lean Made Simple Book: https://bookshop.org/p/books/lean-mad... Podcast: https://www.leanmadesimple.com/podcast Our episode on building a profitable event business (Episode 96):    • Episode #96 - Building a Profitable Event ...   Want our updated free run of show template? Send us an email at bettereventspod@gmail.com Join the paid Better Events Community: https://bettereventspodcast.substack.... Buy Us a Coffee Link: https://www.buymeacoffee.com/betterev... THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77... Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast... —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)