Your Discount Strategy SUCKS! Here's how to FIX IT скачать в хорошем качестве

Your Discount Strategy SUCKS! Here's how to FIX IT

Discounts can act as a powerful tool for increasing revenue, but are you using them to their full potential? In ecommerce, a flawed discount strategy can cause more harm than good. Discounting too often or too much without prior strategic planning can actually harm your business. For long-term success, ecommerce store owners should learn to implement discounts as part of their pricing strategy, and not turn them into their entire marketing strategy. In this video, you’ll learn the potential dangers of discounting and what you can do instead to ensure you’re providing value, building a brand and driving revenue. Try Vitals FREE for 30 days → https://vitals.co/shopify/trial Vitals is an all-in-one sales and marketing platform that is designed to help online merchants optimize and grow their stores. The platform brings together 40+ Shopify apps for building trust, capturing leads, increasing conversion rate and boosting average order value. Check out our Help Center to learn more about Vitals → https://help.vitals.app/ ~ Chapters ~ 0:00 What You Can Expect 0:53 Types of Discount Strategies & Methods 2:32 Do You Have a Discount Strategy? 3:49 Heavily Discounted Stores Attract the Wrong Type of Customer 4:36 Over-use of Discounts Opens the Doors to Exploitation 5:37 Does Your Store Have the Right Products for Discounts? 6:15 It’s Hard to Remove a Discount Strategy Once It’s in Place 7:30 Loyalty Program 8:56 Don’t Offer Discounts; Offer Value 10:03 Segment Your Discount Strategy 10:55 Final Thoughts ~ Follow us on social media for insights and best practices ~ Facebook -   / getvitals   Twitter -   / getvitals   LinkedIn -   / getvitals   Instagram -   / getvitals