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I used to shop at Sephora pretty regularly but not anymore. I'm going to explain why I finally decided to boycott the store and find my makeup elesewhere. ---------- Sephora was first launched in Paris in August 1970. It is named after the biblical figure Zipporah (French: Séphora), wife of Moses. In 1993, Dominique Mandonnaud acquired Sephora and merged it with his own perfume chain under the Sephora brand. Mandonnaud is credited with designing and executing Sephora's "assisted self-service" sales experience, which distinguished itself from standard retail models for cosmetics by encouraging customers (girls and women) to test products in retail locations before purchasing. Mandonnaud continued to expand the Sephora brand through the 1990s, opening its flagship store in Champs Élysées in 1997. In July 1997, Mandonnaud and his partners sold Sephora to LVMH, which expanded the stores globally and bolstered the chain's products to include beauty and cosmetic products.Sephora extended its operations to the Middle Eastern markets in 2007 and has opened over 44 stores UAE and KSA stores, as well as, an ecommerce. It extends its partnership with its exclusive brands in the region. Sephora opened its first United States store in New York City in 1998, its first Canadian store in Toronto in 2004, and the first Australian Sephora store in 2014. Its North American headquarters is located in New York City, with corporate offices in San Francisco and Montréal. Sephora currently operates over 430 stores across North America.