2. UCP: The Standardized Layer for Agentic Commerce & AI Shopping скачать в хорошем качестве

2. UCP: The Standardized Layer for Agentic Commerce & AI Shopping

The way we shop is shifting from human-led search results to Agentic Commerce. But as AI surfaces like Gemini and ChatGPT grow, the "Integration Hell" of custom APIs has become operationally impossible for retailers. UCP is an open-source standard designed to collapse complex integration requirements into a single, standardized layer. It allows retailers to build one connection that works across all participating consumer surfaces—from voice assistants to AI search. In this video, we cover: The Interface Shift: Moving from passive browsing to active AI negotiation. Standardized Discovery: How the JSON Manifest acts as a "digital menu" for AI bots. Security-First Architecture: Ensuring every transaction is backed by cryptographic proof of user consent. Industry Adoption: How leaders like Google, Shopify, Visa, and Target are building the future of trade. Suggested Chapters (Timestamps) 0:00 – Universal Commerce Protocol - Infrastructure for Agentic Trade 1:55 –The Interface Shift: From Search Results to Transactional Agents 3:20 – The Scalability Barrier: The N x N Integration Bottleneck 4:35 – A Unified Communication Layer 5:35 – Standardised Discovery: The Digital "Menu" 6:10 – A Shared Commerce Language: Common Primitives 7:30 – Security-First Architecture: Trust at Scale 8:30 – Reference Implementation: UCP in Production 9:40 - Built by Consensus: The Industry Coalition 10:00 - For Retailers: Distribution without Disintermediation 10:30 - For Platforms & Developers: Zero Lock-in 10:55 - The Future of Trade is Standardised #AI #AgenticCommerce #UCP #OpenSource #RetailTech #FinTech #UniversalCommerceProtocol