Modern GTM Engineering for B2B Sales | Signals, Dark Funnel скачать в хорошем качестве

Modern GTM Engineering for B2B Sales | Signals, Dark Funnel

Most B2B teams still run go-to-market like it’s campaign-first: run ads, blast outreach, wait for leads. Modern GTM doesn’t work like that anymore. Buyers research quietly across websites, job boards, review platforms, and communities long before they fill out a form. By the time a lead becomes visible, your competitors are already in the same race. In this webinar, we break down Modern GTM Engineering for B2B Sales — a signal-led, system-driven way to detect buying intent early, build context, and activate accounts across channels faster than traditional funnel-based GTM. What you’ll learn: You’ll learn why campaign-first GTM is failing in modern B2B—and how signal-led teams build pipeline earlier by tracking dark-funnel intent like website visitors, hiring signals, competitor research, and outreach engagement. We’ll break down the 3-step GTM Engine (signals → context → activation) and show how to turn those signals into account lists, intent scoring, workflows, and multi-channel outreach. You’ll also see how ABM 2.0 scales this approach from a few accounts to hundreds without scaling headcount—so you can move faster, personalize better, and drive pipeline with less guesswork. If you want predictable pipeline without guesswork, this session will help you reframe GTM as a system — not a set of disconnected campaigns. Follow Insightstap on LinkedIn:   / insightstap   #GTMEngineering #B2BSales #ABM #IntentData #SalesAutomation #RevOps #MarketingOps #OutboundSales #GoToMarket #AIAgents #DemandGeneration