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HHL professor Prof. Dr. Manfred Kirchgeorg talks about the basic understanding of Marketing and the key issues of Marketing Management. _____________________________________________________________________ 🔴 Subscribe to our channel to never miss a video update: / hhlleipziggraduateschoolofmanagement Share this channel with a friend: / hhlleipziggraduateschoolofmanagement 🎓 Read about our newest topics on the HHL Blog: https://www.hhl.de/blog/ About HHL HHL Leipzig Graduate School of Management’s history and tradition is a story of pioneering success that goes back to the 19th century. Leipzig’s entrepreneurs realized the need of educating business people to prepare them for the upcoming changes and challenges in a world becoming more globalized with its international trade. The foundation of Handelshochschule Leipzig in 1898 marks the birthplace of management education and is the first business administration faculty in German-speaking countries. Since those early days, the “honorable merchant” is recognized in the school’s emblem. 🔗 Visit our website for more information on all programs ▶️ https://www.hhl.de/ 👍🏼 Keep a pulse on HHL. Give us a follow: LinkedIn - / hhl-leipzig-graduate-school-of-management Xing - https://www.xing.com/companies/hhllei... Instagram - @hhlleipzig / hhlleipzig Facebook - /Handelshochschule / handelshochschule Twitter - @hhlleipzig / hhlleipzig🤝