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This movie is a part of my course on Udemy on Business Analysis. To get a nice 70% discount use this link:http://bit.ly/theBestBusinessAnalyst To see other market research methods check my post: https://badassconsultants.com/2019/02... Check also the following resources: 1. Market estimation case interview – estimating the size of the TV market: • Management Consulting Cases - example of M... and ceramic tiles market using a bottom-up approach: • Management Consulting Case interview examp... 2. Estimating the potential of growth in retail: • Case interview - how to estimate potential... 3. Useful movies with case interviews and techniques that will help you get into consulting: http://bit.ly/2T0I1Jv 4. Top-down approach: • Top-down approach analysis example 5. Recruitment process to management consulting: • How to get into consulting - how the recru... 6. Which things you should put in your CV: • What you should put in your CV to get the ... 7. Types of questions you may be asked during the interview: • Management Consulting Case Interview - wha... 8. How to get into consulting: https://www.slideshare.net/AsenGyczew... 9. My courses on Udemy: http://bit.ly/ManagementConsultingCou... .......Table of content 00:00 Introduction 00:39 The bottom-up approach explained 01:50 Estimating the number of restaurants using the bottom-up approach 03:12 Doing the estimations in Excel 05:58 Estimating the size of the dog food using the bottom-up approach 07:00 Doing the estimations in Excel