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Pass the Keys founders Zoe D Vu and Alex Lyakhotskiy, who graduated from the MBA programme in 2015, share the highs and lows of developing their start-up – from perfecting their pitching skills to dealing with doubters. “The first challenge was just to believe in yourself,” says Lyakhotskiy. Find out what they know now that they wish they’d known at the start – and how they’ve learned from their mistakes. Follow the incubator on Twitter: @LBSIncubator This content was provided by the Institute of Innovation and Entrepreneurship (IIE), a research institute that resides within London Business School. Find out more about the institute http://bit.ly/2cHxx1s Keep up to date with what we do and sign up to our bi-monthly newsletter DeBrief: http://bit.ly/2mOl1A7 Subscribe on YouTube: http://bit.ly/2fQAm0p Follow on Twitter: http://bit.ly/2FKNIFe