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In this episode of the Genius Talk Podcast, host Atul Raj welcomes Mike Milan, also known as Cashflow Mike, who shares his unique journey from being a state trooper to becoming a successful entrepreneur and cash flow expert. Mike discusses the challenges he faced in his early business ventures, particularly the struggle of managing cash flow while expanding his hotel staffing company. He emphasizes the importance of understanding gross profit and operating expenses, and how these metrics can help business owners avoid common pitfalls that lead to financial distress. Takeaways: -Direct response marketing is crucial for business growth. -Understanding cash flow is essential for sustainability. -Building relationships with clients can lead to significant revenue. -The Dream 50 framework helps identify ideal clients and partners. -Persistence is key to overcoming business challenges. -Writing interview questions in advance can enhance podcast quality. -Managing gross profit is vital for financial health. -Creating systems early can streamline business operations. -Money should be attracted, not chased. -Discipline is a critical trait for long-term success. Connect with Mike Milan: www.cashflowmike.com