TIACON25 Product Stage - How GoPay designs features that keeps customers coming back скачать в хорошем качестве

TIACON25 Product Stage - How GoPay designs features that keeps customers coming back

In the highly competitive digital payments landscape, the key to sustained growth is creating product features that drive customer satisfaction and long-term loyalty, not just offering short-term discounts. This highly anticipated session features Sudhanshu Raheja, President of GoTo Financial, sharing the product philosophy and data-driven strategies that have made GoPay a market leader with strong consumer trust. The session explores the core drivers of GoPay's feature design: • Feature Quality and Reliability: The non-negotiable standards for transactional security, accuracy, and system reliability that build user trust. • Ease of Use & Frictionless UX: Designing an interface with simple navigation and fast response times that makes daily transactions effortless, both within the Gojek ecosystem and as a standalone app. • Ecosystem Integration: Leveraging the Gojek super-app structure to create seamless payment flows across transport, food delivery, and e-commerce (Tokopedia), embedding GoPay into the user's daily life. • Customer Satisfaction as a Mediator: Understanding how superior service quality and experience drive satisfaction, which is the primary factor leading to lasting loyalty, transcending the pull of competitor promotions. • Loyalty Programs: The strategic role of programs like GoPay Coins in rewarding regular usage and creating incentives that extend across a vast merchant network. • Learn how to build a product that your customers choose to stick with, moving beyond acquisition to sustainable retention and high lifetime value. Speaker: Sudhanshu Raheja President GoTo Financial #GoPay #Fintech #ProductDesign #CustomerLoyalty #CustomerRetention #GoToFinancial #SudhanshuRaheja #TechInAsia #TIAConference #UXDesign #DigitalPayment --------------------------------------------------------------------------------------------------------------------------------------------------------------- Loved this session? Be the first to get exclusive updates and early bird access for Tech in Asia Conference 2026! Sign up for early interest now: https://bit.ly/49UyVZx ================= Let's keep in touch: • FB:   / techinasia   • IG:   / techinasia   • Twitter:   / techinasia   Tech in Asia (YC W15) is the largest English-language technology media company that focuses on Asia. From the latest news to the hottest trends and the boldest startups to the strongest titans, we cover everything tech in the region. Our goal is to build and serve Asia’s tech and startup community. Apart from producing and delivering quality editorial content, we connect brands with early adopters via Studios, our advertising agency unit. We organize tech conferences and events across Asia, and we operate the region’s go-to startup and technology jobs marketplace. See you on https://www.techinasia.com 🙂