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What happens when four planning firms ditch the pitch and come together instead? You get the real talk planners need— no competition, just collaboration. This isn't your typical conference session. We're pulling back the curtain on what actually works in the field, sharing hard-won lessons, and proving that collaboration and healthy competition can (and should) coexist. Because we're all in this for the same reason: to level up people and places. Join four principals from different planning and design firms as we share practical insights you can use immediately: The Alignment Factor – Master the art of consultant-client collaboration with a focus on visualizations. Learn best practices for establishing realistic scopes, budgets, and timelines; setting clear expectations for concept iteration and final deliverables; and implementing workflows that avoid common pitfalls. The Art of Connection – Discover how to go beyond the official "ask" and tap into the real stories that live in unexpected places — from informal conversations to community archives. Learn to humanize data by adding personality, humor, and heart to your storytelling; to create plans that reflect actual lives; and to recognize that the magic often happens before and after formal meetings. Because memorable, impactful plans happen with creative empathy at the forefront Strategies that Stick – Get actionable tips on mobilizing partners and resources to tackle complex challenges. Learn how to build momentum, secure early-action wins, and lock down the bandwidth, buy-in, and budget needed to move from planning to implementation. Whether you're a seasoned pro or newly minted planner, you'll walk away with practical strategies, fresh perspectives, and renewed belief in what collaborative planning can achieve. Guest Host: APA Illinois