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Influencer Marketing 101

Over the last few years, influencer marketing has become an immense and essential part of the marketing landscape. Also, it’s difficult to find brands that aren’t using it. Today, we have Vsudha Paul, Open Source Developer Marketing/Evangelist at Intel. Vasudha will talk about this powerful marketing approach and how influencers and influencer marketing allows businesses to reach their target audience in a uniquely authentic way. We’ll have insights on how and when and to whom should companies reach out to see their influence in action. #influencermarketing #targetaudience #podcast Soundcloud:   / bettertech​   Instagram:   / tkxelofficial   Website: https://www.tkxel.com/podcast/​ Anchor: https://anchor.fm/bettertech​ 0:09 Topic and speaker Introduction 1:23 Social Influencer and influencer marketing 2:30 Channles for influencer marketing 4:10 things to consider before reaching out to influencers 7:06 Cadence for content strategy 8:24 Measuring ROI from a campaign 9:58 Future of Influencer marketing