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Why do businesses sell? It's a question many entrepreneurs ask, and the answer is rarely simple. Selling an enterprise is often a powerful, strategic move—not a last resort. For many owners, making the hard, strategic choice to sell at the right time is what leads to the most significant progress and financial reward. In this video, we break down the few core strategic reasons that drive owners to divest their companies: Limiting Losses: Strategically closing or selling a non-profitable business unit to stem the bleeding and reallocate capital. Raising Capital: Selling one successful venture to immediately finance and focus on another, higher-potential business opportunity. Strong Buyer Interest: Capitalizing on an unsolicited, high-value offer from a strategic buyer that maximizes the return for shareholders. Market Share Goals: Selling a division or asset to a competitor or partner, or divesting a non-core asset to intensely focus resources on gaining market share in a primary, high-growth area. Macroeconomic Factors: Responding proactively to large-scale shifts in the economy, regulatory environment, or industry trends that necessitate an exit. Watch to learn the difference between a distress sale and a strategic divestiture, and understand why the easy way of delaying the decision can often be the longest and most expensive way to success