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Key Account Management Framework

Key account management requires discipline and structure to succeed. This 10-part key account management model supports the customer life cycle from implementation to retention with a strong focus on mutual value creation and contingencies to deal with risk. 00:00 Introduction 00:15 About Account Manager Tips 00:58 The Learning Cycle: Purpose, Process and Practice 02:30 Key Account Management Framework 05:24 Account Management Tools I teach this model during a 2 day training workshop where I explain how to get your account managers to embrace the framework: ⚡ Clarify purpose to align with organisational objectives. ⚡ Implement a repeatable and sustainable process to guide activities. ⚡ And finally, practice. Leverage key account management tools that develop fundamental skills to create customer value and drive business results. I also reveal some logical, simple and tactical tools that develop critical skills in research, analysis, planning, relationship development that guide key account managers down the path of success. --------------- ⏯ SUBSCRIBE https://amtip.co/subscribe --------------- 🔖 RESOURCES https://accountmanager.tips --------------- 👋 CONNECT WITH ME 📍 LINKEDIN:   / warwickabrown   📍 FACEBOOK:   / accountmanagertips   📍 PINTEREST:   / warwickabrown   📍 INSTAGRAM:   / warwickabrown   📍 TWITTER:   / warwickabrown   --------------- 📞 CHAT WITH ME Grab an obligation free call to chat about key account management and learn more about how I can help you. https://amtip.co/discovery --------------- #amtips #keyaccountmanagement #customersuccess