How PR can shape a brand? Feat. Dina Mostovaya – the Best Woman in PR by Davos Communications '22 скачать в хорошем качестве

How PR can shape a brand? Feat. Dina Mostovaya – the Best Woman in PR by Davos Communications '22

In this episode, we are diving with Dina into PR and its role in shaping brands. Discussing the following: How to make a way into international PR and be awarded by Davos Communications as the Best Woman in PR? You worked inside the company, as an independent PR consultant and now you are the founder of your own international PR agency. What challenges are in moving from in-house PR to becoming an independent consultant? How to do PR for your own PR agency? How to develop your personal brand? How PR helps grow the brands of startups? Where PR can be more efficient than advertising? How to set the goals and measure the efficiency of PR? The difference between PR for startups vs. big companies The difference between media and media relations in USA and Europe How to manage cross-cultural teams and communication Recommendations for startups on doing PR How to get into tier-1 media How to grow and develop media relations Does and Don’t in crisis Books & sites & blogs on PR that Dina recommends