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In the effort to nurture digitally literate student entrepreneurs, the teaching approach for the Digital Entrepreneurship course requires transformation from conventional methods to more structured and practice-oriented learning. Brainy Bazar was introduced as a web-based digital sales platform that enables students to upload product information, set prices, and promote their products professionally within a centralized system. Unlike previous methods that relied on applications such as WhatsApp, Brainy Bazar provides a more systematic and accessible space for the entire campus community. Students can enhance their real digital marketing skills through poster design, sales copywriting, and product catalog management. Lecturers, on the other hand, are able to monitor student activities more efficiently and conduct assessments based on online performance and creativity. This innovation not only improves the effectiveness of teaching and learning but also strengthens the student entrepreneurship ecosystem in line with the aspirations of TVET Education and Industrial Revolution 4.0. Brainy Bazar has the potential to be expanded as an official student sales platform across institutions and serve as a model for digital entrepreneurship education on a wider scale.