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In Episode 2 of Masters of Innovation, we explore how culture is THE critical ingredients to delivering innovative products and services with a leading expert in the field. Sean O'Shea is the Founder of Craft Your Culture, an innovative start-up helping organisations thrive by combining two key ingredients: growth and company culture. Sean has over 20+ years in the tech industry and since leaving the sector has devoted his time to learning how to create high performance workplace cultures. He is also certified as a Psychological Safety Practitioner, studying an Executive Diploma in Behavioural Science. In this conversation, Sean and Alex discuss how intentional culture design can completely transform an organisation and explore practical steps to overcome status-quo bias in your quest for innovation. Find out more about Craft Your Culture below: https://craftyourculture.co.uk/ Follow Alex using the below links: LinkedIn: / alex-karim Twitter/X: / alexkarim404 Instagram: / alexkarim404 YouTube: / @alexkarim404 TikTok: / alexkarim404 Website: https://alexkarim.com/