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What is Business Analysis?

Most people think Business Analysis is just documentation. It’s not. It is the art of moving an organisation from where it is (Point A) to where it needs to be (Point B). In this video, Peter Agoro (The BA Mentor) breaks down exactly what a Business Analyst does using three powerful analogies: The Plumber, The Weight Loss Journey, and The Train to Manchester. With over 10 years of experience playing every role from Junior to Principal BA, Peter strips away the corporate jargon to reveal the core truth: Business Analysis is simply about helping businesses run better. This isn't just theory. We cover the practical mindset shifts required to succeed in the UK market: The Plumber Analogy: Why you need a "toolbox" to fix organisational leaks. The Coach Mindset: Why a BA is like a football coach helping a team win. Current vs. Future State: Using the "100kg to 90kg" weight loss example to map progress. The Journey: How to map the route from London to Manchester without getting lost. 0:00 - What is Business Analysis? (The Real Definition) 0:32 - The Football Coach Analogy 1:16 - The Core Mission: Helping Businesses Run Better 1:40 - The Plumber & The Toolbox (Fixing the Leak) 3:00 - Current State vs. Future State (The Weight Loss Example) 5:10 - The Roadmap: London to Manchester 7:05 - The Skills You Need to Succeed Connect with The BA Mentor https://linktr.ee/TheBAMentor Produced by Helm Media Group