How She Built a $100M Business From Her Living Room | Heidi Somers скачать в хорошем качестве

How She Built a $100M Business From Her Living Room | Heidi Somers

On today’s episode of BUILD, I sit down with Heidi Somers, better known as Buff Bunny. She started as a fitness influencer in 2016 and has since built Buff Bunny Collection into a nine-figure brand. We talk about launching from scratch in her living room, scaling with purpose, hiring the right people, overcoming personal challenges, and balancing entrepreneurship with marriage. If you want an inside look at what it takes to turn your passion into a powerhouse brand, this episode is for you. 00:00 - Intro 00:24 - From Fitness Influencer to Empire Builder 01:00 - Starting BuffBunny With Zero Experience 01:45 - Creating Pink Leggings That Empower Women 02:52 - Hiring Friends and Learning the Hard Way 04:44 - Balancing Friendship and Leadership 06:43 - Spotting Talent and Putting People in the Right Seats 07:24 - Becoming a Leader: From People-Pleaser to Powerhouse 08:55 - Saying No With Shaking Hands 10:03 - Leading With Integrity and Purpose 11:12 - Running a Company While Being the Face of the Brand 12:14 - Creating a Structured CEO Calendar 14:52 - Why Product Focus Sets You Apart 16:08 - Handling Pressure and Image in the Fitness Industry 18:35 - Calm Leadership During Crisis Moments 20:59 - Building Self-Reliance From a Young Age 23:02 - Finding Safety in a Relationship Without Losing Independence 25:42 - Building Businesses as a Power Couple 28:03 - Collaborate, Don’t Compete: Founder Friendships 32:59 - Creating Boundaries and Unplugging (Kind Of) 35:32 - Company Values: Excellence, Transparency, Diversity 38:14 - Listening to the Customer Before Launching Anything 40:03 - Deciding What to Say Yes and No To 43:55 - Creating Repeatable Launch Blueprints 46:52 - Staying Customer-Obsessed 49:57 - Making People Feel Something With Marketing 52:01 - Building for Impact, Not Just Profit 54:16 - Why She Kept BuffBunny and Grounds Separate 59:07 - Fitness as a Foundation for Entrepreneurial Discipline 01:04:10 - Long-Term Thinking Over Quick Wins 01:06:12 - Chickens, Children, and Billion-Dollar Impact 01:09:33 - Systems and Support to Avoid Burnout 01:11:01 - Hiring a COO Changed Everything 01:14:57 - The Next Big Hires to Scale Further 01:18:05 - Advice to Women Who Want to Build Like Heidi 01:21:25 - Learning to Teach What You Know 01:31:11 - Leading a Team While Grieving a Loss 01:35:55 - Grace, Space, and Resilience in Hard Times 01:46:32 - Real Talk: The Hard Stuff Behind the Success Want to learn how to scale your business? You can get my free personalized roadmap here: https://www.acquisition.com/roadmap If you’re new to my channel, my name is Leila Hormozi. I’m the founder and CEO of Acquisition.com, where we help ambitious people scale extraordinary companies. A little about me.. 10 years ago: Was 100lbs overweight. Had $1,000 saved after 19 months of work. This year: We bought our first headquarters here in Las Vegas. We grew our holding company team at Acquisition.com to 65 people. Success is accessible to anyone willing to do the work required. Big visions never make sense to small-minded people. If you want to have a greater impact. You’ll have to make greater sacrifices. My message to you: Don’t let anybody kill your dreams ❤️ Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Acquisition.com 2025.