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Our brains are not the rational objective things we might want them to be because our analysis is affected by our own experiences and thinking patterns, says Noreena Hertz. What then, she asks, does it take to make smart decisions? Subscribe to WIRED ►► http://po.st/SubscribeWired Hertz, who is author of the book Eyes Wide Open: How to Make Smart Decisions in a Confusing World, was sharing some of the tips she usually saves for political leaders and CEOs with the audience at Wired Money. Wired Money is a one-day summit that explores the future of finance. The event was launched in recognition of the fact that financial services -- from online payments to transferring money -- are broken. And where a problem exists, so entrepreneurs step in to create efficiencies. Wired Money brings together the new breed of startups taking on the incumbents and the bold thinkers rewriting the rules of money -- from digital currencies and online reputation to mobile money and digital wallets. Check out the full WIRED Money playlist here: http://po.st/5hMeeY WIRED Money will return in 2015. Look at www.wiredevent.co.uk for details. CONNECT WITH WIRED Web: http://po.st/VideoWired Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. Noreena Hertz: Taking time to think is the secret to making good decisions | Money | WIRED / wireduk