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Principles of Management | BBA Degree | Fundamental Management Concepts Principles of Management is a core subject in the BBA degree program that introduces students to the fundamental concepts, functions, and theories of management. This subject explains how organizations plan, organize, staff, direct, and control resources to achieve organizational goals efficiently and effectively. It forms the theoretical foundation for advanced management and business studies. In this video, the principles and functions of management are explained in a clear, systematic, and theory-oriented manner. The lecture covers classical, neo-classical, and modern management approaches, along with the contributions of management thinkers such as Taylor, Fayol, and Elton Mayo. Emphasis is given to understanding management as both a science and an art. The content is designed according to the BBA university syllabus and focuses on conceptual clarity, managerial relevance, and exam preparation. This subject helps students develop leadership, decision-making, and problem-solving skills required in real-world business environments. Theoretical concepts are linked with practical business situations for better understanding. This video is highly useful for BBA students preparing for semester examinations, internal assessments, and competitive exams. It also provides a strong base for subjects like Human Resource Management, Marketing Management, and Strategic Management. 👉 If you find this video helpful, please Like 👍, Share 🔁 with your friends, and Subscribe 🔔 to the channel for more BBA and management subject lectures. 📌 Stay connected for syllabus-based explanations, exam-oriented theory, and regular academic updates.