Sid Gopalkrishnan X Kushe Bahl: Use AI to Fight AI | Be a Proficorn | Episode 1 скачать в хорошем качестве

Sid Gopalkrishnan X Kushe Bahl: Use AI to Fight AI | Be a Proficorn | Episode 1

What happens when you blend McKinsey‑honed strategy, Netcore Cloud’s Martech muscle, and a relentless focus on profitability? In this episode we sit down with ⁠⁠⁠Kushe Bahl to unpack the Proficorn playbook—how to scale a brand and become 10× better and profitable. Highlights • Why “Use AI to fight AI” is the only way to win modern attention wars • The exact metrics—NPS 30 %, Repeat 20 %, ROAS +0.5/quarter—that signal Product‑Market Fit • A 4‑quadrant framework for deploying AI Agents across marketing, product, and ops • The 6‑7 Artificial Intelligence plays that can lift EBITDA by ≥ 5 % in under a year • Why chasing revenue before PMF is “silent bankruptcy” Chapters — Jump straight to your favourite insight using the timestamps in the description. 00:00 - Intro 00:45 - Proficorn Podcast Vision 02:08 - Staggering career of Kushe 02:50 - What's the most exciting part of Kushe’s journey 04:52 - What is purity of Intent: The 10× Filter 07:11 - Evolution of Metrics that Mattered 13:00 -Are there brands that are trying to change the grain? 18:16 - How to break the clutter: Fight Distraction! 24:50 - How can brands figure out where AI will be a success? 32:00 - Brands that are seeing the impact of AI 41:15 - Expressway vs Repairing the road - What’s the best approach to implement AI? 47:13 - What is the future of Jobs with the evolution of AI? 51:34 - Who brings the next big innovation: Humans or AI? 53:22 - Rapid Fire Round -------------------------------------------------------------------------------------------------------------------------- For more information about Netcore Cloud and our innovative products, visit: https://netcorecloud.com/ Connect with us on social media: 👇 LinkedIn: https://www.linkedin.com/company/netc... Instagram:   / netcore_cloud