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Conversational messaging is a new customer engagement paradigm that brings businesses and customers closer, by enabling human-like conversations on commerce, marketing and sales, on messaging channels that customers are already comfortable with. Conversational messaging solves the problem of engaging meaningfully with customers in real time. Conversational Messaging helps businesses think beyond websites and apps. People don’t want to commit to downloading apps on their mobile devices. It’s too much of a commitment. But they do still want to be able to talk to the hotel, restaurant, taxi cab service, etc. at the time they need to use that business. A conversational messaging platform that allows the customer to speak with the hotel, book their room, order room service, as well as check-in and out fulfills both their needs and desires. And the technology is already here. A conversational messaging platform provides two distinct but interconnected capabilities – the ability to define conversational experiences for commerce, marketing and support using chatbots and the ability to deploy these experiences on any messaging channel using a messaging API. Explore more about Conversational Messaging in our blog https://blog.gupshup.io/index.php/wha...