Jonathan Dawson shares blueprint for relational, referral-driven dealership growth скачать в хорошем качестве

Jonathan Dawson shares blueprint for relational, referral-driven dealership growth

Welcome to another episode of Mind Your Own Business, hosted by Jonathan Dawson, President of Sellchology. Nearly six months after acquiring a Mitsubishi Cherokee dealership, Dawson reports that the previously unprofitable operation is now consistently profitable, with rising sales and service revenue, all achieved without traditional advertising, auction buying, or major staff changes due to tariffs.  Dawson, who previously spent two decades advising dealers across nine countries, chose to retain and develop nearly the entire existing team rather than clean house. The store had been selling between 13 and 50 units per month at acquisition, with just two salespeople. According to Dawson, the store is now pacing the 70-unit range with three salespeople, which aligns with Dawson’s “Mission 22” benchmark of 22 vehicles per salesperson per month.  Notably, the service department, previously generating roughly $30,000 in monthly parts and labor gross, has surpassed $110,000 in its strongest month. CBT News is Dealers' #1 Resource for Auto Industry News, Content, Coaching & Analysis. CBT News is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, 13 shows with industry experts, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry. Subscribe to CBT News on YouTube:    / @carbiztoday   Visit CBT News Website: https://www.cbtnews.com/ Follow Us On Social Media! INSTAGRAM |   / carbiztoday   FACEBOOK |   / carbiztoday   LINKEDIN |   / cbt-news   TIKTOK |   / carbiztoday   X | https://x.com/CarBizToday