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Foundations of Applied Social Psychology

This lecture introduces the foundations of applied social psychology and explains how psychological principles are used to understand and address real-world social problems. The video reviews how thoughts, attitudes, and behaviors are shaped by social influence, group processes, and situational factors, and why these concepts matter outside of a laboratory setting. Viewers will be introduced to how researchers move from theory to practice by identifying a social issue, designing an intervention, and evaluating whether the intervention actually works. Key topics include attitude formation and change, persuasion, social norms, conformity, and behavior change strategies. The lecture also explains how applied social psychologists use research methods to develop evidence-based programs in areas such as health behavior, education, community safety, and criminal justice. Emphasis is placed on prevention, ethical responsibility, and the importance of measuring outcomes rather than relying on assumptions. By the end of this video, students should understand what applied social psychology is, how it differs from basic research, and how psychological theory can be translated into practical solutions that improve individual and community well-being. This video is intended to support course learning objectives and help prepare you for designing and evaluating your own intervention project.