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The Secret to a Lasting Music Career

As the global music landscape continues to evolve, African artists are faced with both unprecedented opportunities and new challenges. The streaming era has democratized music distribution, enabling creators from Lagos to Nairobi to reach audiences worldwide yet sustainability remains a key concern. In this insightful conversation, Blessing Tenumah explores how African artists can build lasting careers in the age of Spotify, Apple Music, and Boomplay. From monetisation strategies to intellectual property rights and artist-brand partnerships, the discussion highlights what it takes to turn digital exposure into long-term success. Key insights include: How streaming has redefined the African music industry Practical ways artists can earn a sustainable income online The role of digital platforms, branding, and audience engagement How policy and infrastructure can better support Africa’s creative economy Join us as we uncover the blueprint for sustainable artistic growth in the digital age a must-watch for musicians, producers, and creative entrepreneurs across Africa. #AfricanMusic #StreamingEra #CreativeEconomy #MusicBusinessAfrica #DigitalTransformation #BlessingTenumah #SustainableCareers #MusicIndustry #Afrobeats #MusicInnovation