Mastering The Art Of Apartment Lease-Up: Expert Tips For Success 🏙️ | Episode 1 | BFPM скачать в хорошем качестве

Mastering The Art Of Apartment Lease-Up: Expert Tips For Success 🏙️ | Episode 1 | BFPM

Are you ready to revolutionize your apartment lease-up strategy? Look no further! Join David Engoy and the renowned expert, Trevor Henson, as they unravel the secrets of achieving unparalleled success in apartment lease-up ventures. Learn more: https://bfpminc.com/new-construction-... But first, let's clarify what an apartment lease-up truly means. Trevor Henson explains that lease-up is the time when the temporary certificate of occupancy has been received, allowing for the signing of leases and tenant move-ins. However, before reaching this stage, there is a crucial period to master – the pre-lease up phase, which occurs six months before the grand opening. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐋𝐞𝐚𝐬𝐞-𝐔𝐩 𝐃𝐮𝐫𝐚𝐭𝐢𝐨𝐧 David seeks clarification on the timeline for lease-up. Trevor explains that the pre-leasing period, which begins six months before the official launch, is the key to building anticipation and generating interest. During this phase, the team focuses on branding, marketing, sales strategies, and assembling the right team for a smooth launch. 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚𝐧 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 David and Trevor discuss how to identify the target demographic and tailor the branding to attract potential renters. Trevor emphasizes the significance of developing a brand guide that includes logos, colors, and fonts to maintain consistency across all marketing collateral. 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐋𝐞𝐚𝐬𝐞-𝐔𝐩 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 David inquires about the most effective methods to drive traffic to the lease-up website. Trevor suggests employing a multi-pronged approach, including limited Google ads with relevant keywords and social media marketing. Instagram, Facebook, Tiktok, and reels are excellent platforms for engaging prospective renters and converting leads. 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐋𝐢𝐬𝐭 Trevor elaborates on the significance of an interest list and how it serves as a valuable lead generation tool. By capturing contact information from highly interested individuals, the interest list facilitates personalized tours and special events, maximizing lease signings during the grand opening. 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐌𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐆𝐫𝐚𝐧𝐝 𝐎𝐩𝐞𝐧𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭 To create a buzz around the property, Trevor shares the importance of hosting a grand opening event with flair. By inviting local officials, leveraging social media, and offering catered experiences, the event becomes an opportunity to showcase the property and build trust with potential renters. 𝐈𝐭𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐟𝐨𝐫 𝐎𝐩𝐭𝐢𝐦𝐚𝐥 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 Throughout the video, Trevor emphasizes the importance of iterative strategies. Understanding the target market and constantly adapting the marketing approach based on real-time data ensures continued success during the lease-up period. Ｖɪᴅᴇᴏ Ｃʜᴀᴘᴛᴇʀꜱ 👀 0:00 Introduction 0:17 What is an Apartment Lease-up? 2:21 How do you consider the timeline for lease-up? 3:21 What is stabilization? 4:21 What do we do to have a successful lease-up period? 10:16 What is the key to lease-up success? 11:20 What is an Interest List? 18:16 How to actually drive traffic to our website? 23:34 Conclusion ↪ 𝐑𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐋𝐢𝐧𝐤𝐬 ▪ How to Run a Successful Property Management Company: https://bityl.co/I2GD ▪ Types Of Real Estate Investment Risks Investors Should Know: https://bityl.co/I2GH ▪ Property Management Technology: Future of Real Estate Management: https://bityl.co/I2GI ▪ Marketing Challenges Faced By Lease-Up Apartments: https://bityl.co/I2GM ↪ 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 ▪ Blogs: https://bityl.co/Jgbu ▪ Facebook: http://bitly.ws/KBqq ▪ LinkedIn: https://lkdin.io/49x4 ▪ Twitter: https://twtr.in/3SOH ▪ Instagram: http://bitly.ws/KBqG ▪ YouTube: https://ytube.io/3gQJ ▪ Google Maps: https://ggle.io/5zCp #bfpm #apartmentleaseup #leaseupstrategy #propertymanagement #apartmentliving #preleasing #realestateinsights #apartmentleasingtips Disclaimer: ©Copyright 2023, Beach Front Property Management. All Rights Reserved. Any illegal reproduction is prohibited.