Can a tobacco giant build a smokefree future? | Next to Lead скачать в хорошем качестве

Can a tobacco giant build a smokefree future? | Next to Lead

In 2016, Philip Morris International announced a bold new mission: to deliver a “smoke-free future.” Its U.S. division—Philip Morris U.S.—is now leading that charge with a portfolio of smoke-free products, including the widely known nicotine pouch brand ZYN. Yet globally, Philip Morris International continues to sell cigarettes, fueling the very addiction it says it aims to eliminate. In this episode, Ruth Umoh sits down with Seth Kaufman, chief commercial officer of Philip Morris U.S., to discuss what success looks like for a company trying to move consumers away from cigarettes, the ethical tensions embedded in its business model, and whether a truly smoke-free future is possible. 01:01 - Kaufman’s first few months at PMI 02:10 - career history in the consumer space 05:24 - the tension between commercial success and public health 08:32 - why has PMI pivoted to a public health mission? 10:00 - changing nicotine habits in consumers 11:40 - Kaufman’s career strategy and move towards the c-suite 18:10 - strategy when selling luxury goods 22:06 - why P&L responsibility is the key to senior leadership 25:22 - public health questions 26:30 - why sell cigarettes abroad if the U.S. market is smoke-free? 27:47 - balancing growth with preventing addiction 28:55 - how can PMI grow without new nicotine users? 29:51 - cultural symbolism of Zyn 35:13 - personal history with smoking and smoke-free products 36:49 - the power of mentorship Subscribe to Fortune - http://www.youtube.com/subscription_c... Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals. Website: http://fortune.com/ Facebook:   / fortunemagazine   Twitter:   / fortunemagazine   TikTok:   / fortune